When creating a brand campaign, make sure your brand (company / product) is prominently displayed in your ads. Another important point is to keep the message clear and simple. This will ensure your audience has a higher likelihood to remember your brand and message. Creating brand awareness doesn't happen over night. Adequate frequency over time is the recipe for a successful campaign.
Brand campaigns are very useful for product launches, fending off competition, educating audiences about your product and of course futureproofing your business.