Adcoin provide 2-way communication between the Advertiser and the User which can be used in many different ways. Advertiser can ask questions from users through freeform responses (e.g. "What is your favorite color?") or multiple choice questions (e.g. "Which product do you prefer?"). All responses are recorded and can be used for market intelligence. All the default targeting options are available when creating market intelligence campaigns. Select your target audiences and get your answers. Remember to use the follow-on ad. After the user gives their response, you get to show a follow-on ad to trigger action or even collect more information.