Unicef used the Adcoin platform to run a highly targeted campaign. The campaign targeted users at relevant locations and events within carefully selected contexts at the right time. The combination of audience, location, context, content, interest profiles and time proved successful.
Using targeting options can really increase campaign results as we can see with this one. The Unicef campaign hit the mark as it produced exceptionally high results. The users clearly understood the campaign's message and showed a lot of interest in the brand and its message. Campaign CTR% was 5.12%, completion rate 79% and average engagement time 28 seconds.