In this campaign video was used to convey the message of Samsung's latest phone being an innovative and impressive device. The video showcases the phone's features and functionality during extreme water sports. This gives the viewer a good look into how easy the phone is to operate even in challenging conditions.
Video ads are a powerful way to ingrain brand message in the users' minds as well as change brand image. Video is very effective when you need to communicate complex and/or highly emotional messages. Just remember not to force a user to watch the full video in order to retain the brand experience positive.